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The introduction of iOS 6 also introduced "smart app ban... let users know that your site has an associated app. The... adds a META tag and mobile safari handles the rest.
<meta name="apple-itunes-app" content="app-id=999">

I'd like to use the web my way, thank you very much Quora. - Scott Hanselman
http://www.hanselman.com/blog/IdLikeToUseTheWebMyWayThankYouVeryMuchQuora.aspx

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The introduction of iOS 6 also introduced "smart app banners" as a way to let users know that your site has an associated app. The site author just adds a META tag and mobile safari handles the rest.

<meta name="apple-itunes-app" content="app-id=999">

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<p>The introduction of iOS 6 also introduced "smart app banners" as a way to let users know that your site has an associated app. The site author just adds a META tag and mobile safari handles the rest.</p> <pre>&lt;meta name="apple-itunes-app" content="app-id=999"&gt;</pre>