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Personalization is a multidimensional concept, and it is... unpack it. If we are really talking about personalizatio... simply co-opting a word to make the technically feasible... and socially sophisticated, we need to think more deeply.

Putting the Person Back Into Personalization | Elizabeth F. Churchill
http://elizabethchurchill.com/u.../putting-the-person-back-into-personalization/

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Personalization is a multidimensional concept, and it is important to unpack it. If we are really talking about personalization, rather than simply co-opting a word to make the technically feasible seem imaginative and socially sophisticated, we need to think more deeply.

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Personalization is a multidimensional concept, and it is important to unpack it. If we are really talking about personalization, rather than simply co-opting a word to make the technically feasible seem imaginative and socially sophisticated, we need to think more deeply.