People who go to aggregator sites don’t really click through to the original story. But he misses the profound and game-changing aspect of that fact: They don’t want to read the original story. Habits have changed on the Internet, where information comes faster and from many more sources. Hence, news needs to be short and it needs to be aggregated, which is precisely what brand-specific news sites lack: News from diverse outlets that can be consumed quickly. Here’s the rub: People don’t want news (there’s too much of that), they want aggregation (ie, efficiency and ease), which there isn’t enough of.
Oh, yes, and free.
