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A recent iome survey into the social impact of mobile ph... the UK’s deep rooted emotional bond with handheld devi... mobile phones a vital role in our social lives. Almost a... respondents (31 per cent) confirmed they would feel “c...
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iome, location-based digital services: Our survey reveals new generations of "Yummies" fear desert island effect
http://iome-locationbaseddigitalservices.blogspot.com/...new-generations-of.html

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A recent iome survey into the social impact of mobile phones has identified the UK’s deep rooted emotional bond with handheld devices that gives mobile phones a vital role in our social lives. Almost a third of respondents (31 per cent) confirmed they would feel “completely lost” and “isolated” if they mislaid their mobile phone, with a further 25 per cent stating that the loss of a mobile would cut them off from their friends and family and have a major impact on their social life. Just 12 per cent of people surveyed believed that they would benefit from losing their mobile, stating that it would make them “feel free”, “less distracted” and able to “lead a richer life”.

from this piece of research we have identified a new segment of young, mobile internet enabled socialisers: “Yummies”.

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<p style="font-family: arial;" class="MsoNormal"><span style="font-size: 11pt;" lang="EN-GB">A recent iome survey into the social impact of mobile phones has identified the <st1:country-region st="on"><st1:place st="on">UK</st1:place></st1:country-region>&#x2019;s deep rooted emotional bond with handheld devices that gives mobile phones a vital role in our social lives. Almost a third of respondents (31 per cent) confirmed they would feel &#x201c;completely lost&#x201d; and &#x201c;isolated&#x201d; if they mislaid their mobile phone, with a further 25 per cent stating that the loss of a mobile would cut them off from their friends and family and have a major impact on their social life. Just 12 per cent of people surveyed believed that they would benefit from losing their mobile, stating that it would make them &#x201c;feel free&#x201d;, &#x201c;less distracted&#x201d; and able to &#x201c;lead a richer life&#x201d;.<o:p></o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style="font-size: 11pt;" lang="EN-GB"><o:p> </o:p></span></p> <p style="font-family: arial;" class="MsoNormal"><span style="font-size: 11pt;" lang="EN-GB">from this piece of research we have identified a new segment of young, mobile internet enabled socialisers: &#x201c;Yummies&#x201d;.</span></p>