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When new drugs are put on the market, clinical trials de... they perform better than inactive pills known as "placeb... that over the last 25 years the difference in effectiven... drugs and these fake ones has narrowed - but more in the... Are America

Why are placebos getting more effective? - BBC News
http://www.bbc.co.uk/news/magazine-34572482

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When new drugs are put on the market, clinical trials determine whether they perform better than inactive pills known as "placebos". Research shows that over the last 25 years the difference in effectiveness between real drugs and these fake ones has narrowed - but more in the US than elsewhere. Are Americans really more susceptible to placebo effects, or is something else going on?

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When new drugs are put on the market, clinical trials determine whether they perform better than inactive pills known as "placebos". Research shows that over the last 25 years the difference in effectiveness between real drugs and these fake ones has narrowed - but more in the US than elsewhere. Are Americans really more susceptible to placebo effects, or is something else going on?

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