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The framework looks at the following four aspects of hum...
* Physio-Pleasure: This is to do with the body -- pl ...
* Socio-Pleasure: This is the enjoyment derived from ...
* Psycho-Pleasure: This type of pleasure pertains to ...
* Ideo-

Pat Jordan
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The framework looks at the following four aspects of human experience.

  • Physio-Pleasure: This is to do with the body -- pleasures derived from the senses. In the context of products physio-pleasure would cover, for example, tactile and olfactory properties.
  • Socio-Pleasure: This is the enjoyment derived from relationships with others. Products may confer, for example, social status or identity or may play a role in social situations.
  • Psycho-Pleasure: This type of pleasure pertains to people's cognitive and emotional reactions -- including their reactions to products.
  • Ideo-Pleasure: This concerns people's values. In the context of products, this might relate to, for example, the aesthetics of a product and the values that the product embodies.

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<p>The framework looks at the following four aspects of human experience.</p> <ul> <li>Physio-Pleasure: This is to do with the body -- pleasures derived from the senses. In the context of products physio-pleasure would cover, for example, tactile and olfactory properties.</li> <li>Socio-Pleasure: This is the enjoyment derived from relationships with others. Products may confer, for example, social status or identity or may play a role in social situations.</li> <li>Psycho-Pleasure: This type of pleasure pertains to people's cognitive and emotional reactions -- including their reactions to products.</li> <li>Ideo-Pleasure: This concerns people's values. In the context of products, this might relate to, for example, the aesthetics of a product and the values that the product embodies.</li> </ul> <p></p>