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In their book, Idealized Design: How to Solve Tomorrow's... (Wharton School Publishing), authors Russell L. Ackoff, ... Herbert J. Addison build upon a simple notion. They argu... get to the best outcome is to imagine what the ideal sol...
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In their book, Idealized Design: How to Solve Tomorrow's Crisis...Today (Wharton School Publishing), authors Russell L. Ackoff, Jason Magidson and Herbert J. Addison build upon a simple notion. They argue that, "the way to get to the best outcome is to imagine what the ideal solution would be and then work backward to where you are today." This excerpt, based on Ackoff's experience, shows how the process worked at Bell Labs in the 1950s.
Idealized design is a way of thinking about change that is deceptively simple to state: In solving problems of virtually any kind, the way to get the best outcome is to imagine what the ideal solution would be and then work backward to where you are today. This ensures that you do not erect imaginary obstacles before you even know what the ideal is.
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<div id="bodytext"> <!-- start bodytext --> <img src="http://knowledge.wharton.upenn.edu/images/archive//080706_idealdesign.jpg" alt="" align="right" border="0" hspace="6" vspace="0"> <p><i>In their book, </i>Idealized Design: How to Solve Tomorrow's Crisis...Today <em>(Wharton School Publishing), authors Russell L. Ackoff, Jason Magidson and Herbert J. Addison build upon a simple notion. They argue that, "the way to get to the best outcome is to imagine what the ideal solution would be and then work backward to where you are today." This excerpt, based on Ackoff's experience, shows how the process worked at Bell Labs in the 1950s.</em></p> <p>Idealized design is a way of thinking about change that is deceptively simple to state: In solving problems of virtually any kind, the way to get the best outcome is to imagine what the ideal solution would be and then work backward to where you are today. This ensures that you do not erect imaginary obstacles before you even know what the ideal is.</p></div> |
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