A core tenet of Buyosphere is a C2B (that’s consumer-to-business) communication flow. In other words, rather than businesses silently gathering data on your behavior and pushing advertising propaganda at you in return, you get an opportunity to share your preferences with the companies directly. In a conversation this evening, Hunt explained how that works at her startup:
“At Buyosphere, you gather what you buy and own, and you make your own personal data package. Then you choose who to share it with. We build tools on top of your data for your own use — analytics, organization, notification, etc. — and in the future (and when the Do Not Track legislation heats up), we’ll be there to offer retailers a way to receive these personal data packages in a way that consumers control 100%.”
As the Do Not Track movement gains steam in the U.S. and anti-cookie laws take effect in other parts of the world, Hunt seems poised to meet privacy-hungry consumers halfway. And given the current public mood and government legislation, shouldn’t more sites be focusing on responsibly gathering and storing customer data without violating anyone’s privacy or selling out their own customers?
