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To launch the iPad version of the IKEA-catalogue in Norw... brand new IKEA product called "BERÖRA". It´s a sewing ... conductive thread to sew into say the index finger of yo... gloves. This little operation will make your gloves, mit... work on a t

IKEA "BERÖRA" - YouTube
http://www.youtube.com/watch?v=kn5GIlLGg2w&feature=player_embedded

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To launch the iPad version of the IKEA-catalogue in Norway, we created a brand new IKEA product called "BERÖRA". It´s a sewing kit with a special conductive thread to sew into say the index finger of your favourite gloves. This little operation will make your gloves, mittens or whatever work on a touch-screen. Actually quite useful since it was in the middle of a freezing cold winter in Norway, when mittens should be kept on at all times...

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To launch the iPad version of the IKEA-catalogue in Norway, we created a brand new IKEA product called "BERÖRA". It´s a sewing kit with a special conductive thread to sew into say the index finger of your favourite gloves. This little operation will make your gloves, mittens or whatever work on a touch-screen. Actually quite useful since it was in the middle of a freezing cold winter in Norway, when mittens should be kept on at all times...

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