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People spend over $1.5 billion on virtual items every ye... avatars, and bling: these virtual objects are nothing mo... of digital 1s and 0s stored on a remote database somewhe... What could possibly possess people to spend real, hard e... ‘objects

Virtual Goods: the next big business model
http://www.techcrunch.com/2007/06/20/virtual-goods-the-next-big-business-model/

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People spend over $1.5 billion on virtual items every year. Pets, coins, avatars, and bling: these virtual objects are nothing more than a series of digital 1s and 0s stored on a remote database somewhere in the ether. What could possibly possess people to spend real, hard earned cash on ‘objects’ that have no tangible substance?

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People spend over $1.5 billion on virtual items every year. Pets, coins, avatars, and bling: these virtual objects are nothing more than a series of digital 1s and 0s stored on a remote database somewhere in the ether. What could possibly possess people to spend real, hard earned cash on ‘objects’ that have no tangible substance?

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