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Are some fonts more believable than others? A curious ex... documentary filmmaker Errol Morris suggests as much. Aft... approximately 45,000 unsuspecting readers on nytimes.com... that subjects were more likely to believe a statement wh... in Baskervi

Are Some Fonts More Believable Than Others? | Co.Design: business + innovation + design
http://www.fastcodesign.com/1670556/are-some-fonts-more-believable-than-others

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Are some fonts more believable than others? A curious experiment by documentary filmmaker Errol Morris suggests as much. After polling approximately 45,000 unsuspecting readers on nytimes.com, Morris discovered that subjects were more likely to believe a statement when it was written in Baskerville than when it was written in Computer Modern, Georgia, Helvetica, Trebuchet, or Comic Sans. Baskerville: truth’s favorite typeface?

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Are some fonts more believable than others? A curious <a href="http://opinionator.blogs.nytimes.com/2012/07/09/are-you-an-optimist-or-a-pessimist/" target="_blank">experiment</a> by documentary filmmaker Errol Morris suggests as much. After polling approximately 45,000 unsuspecting readers on nytimes.com, Morris discovered that subjects were more likely to believe a statement when it was written in Baskerville than when it was written in Computer Modern, Georgia, Helvetica, Trebuchet, or Comic Sans. Baskerville: truth&#x2019;s favorite typeface?

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